How Bluefield Transformed Sustainability into a Platform for Innovation
Bluefield Technologies, an innovative, micro-satellite technology company, is revolutionizing methane monitoring. Lyrium discusses Bluefield's model with its CEO, Yotam Ariel, and an approach for sustainable innovation.
As we navigate the impacts of COVID-19, we are also watching in real time as companies make decisions that communicate the strength (or lack thereof) of their dedication to corporate values. Lyrium explores ideas for how to make corporate values actionable.
CMOs have historically come under immense pressure, with ever-increasing demands placed upon what is expected both from them and from the marketing function. In this article, we highlight the core capabilities needed for 2020 and onwards.