CAREERS

Company Confidential

Search Engine Marketing (SEM) Manager (Virtual/Remote) 

POSTED: 8 Jan 2021

JOBID: SEMM201212

LOCATION: Virtual / Remote - Preference for candidates based in mainland China or The Philippines

POSITION SUMMARY

Our client is a leading, British-American technology company that creates award-winning products. Featured in Forbes, BBC, Cosmopolitan, Glamour, The Guardian, Vice, Wired, and many, many more, its app is inspired by the fluidity of human touch. Available on both Google Play and App Store, it serves as a companion to its portfolio of proprietary, doctor-endorsed, IoT products.

 

Our client is actively seeking a Search Engine Marketing (SEM) Manager. This role is responsible for overseeing, optimizing, and reporting on SEM, and collaborating and providing input on other ad campaigns. As a key member of the Global Marketing Team, the SEM Manager will collaborate to create an integrated, omnichannel strategy that brings digital and physical touchpoints together to generate awareness with consumers and deliver a seamless, end-to-end experience across the customer’s journey.

 

Reporting to the Global Head of Marketing, the SEM Manager is responsible for paid search performance. The SEM Manager will work closely with internal stakeholders to drive channel growth, enhancing paid search and text ads to deliver qualified paid traffic. The successful candidate will help develop strategies and execute day-to-day tactics to increase marketing-driven pipeline and site traffic. The SEM Manager will be responsible for delivering regular reports, analysis, and insights to measure and improve program effectiveness. He/She/They will manage budgets including spend forecasts, manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization.

RESPONSIBILITIES

Paid Search Strategy and Execution

  • Define the strategy SEM strategy and manage implementation across paid channels, including creative testing.

  • Build and manage campaigns promoting Restricted Products.

  • Own day-to-day management including keyword research/buildouts, ad copy writing, translations, testing, bid management, landing page selection/optimization, and campaign optimization.

  • Optimize campaign set up including keyword research, ad copy, CPC/CPM bids, conversion tracking and testing based on real-time data to improve performance.

  • Analyse website performance and recommend actions to optimize effectiveness and enhance customer experience.

  • Manage paid search and retargeting programs, including planning, budget, strategy, and reporting. Perform keyword analysis, utilizing trending tools and working with the Marketing team to support current initiatives.

  • Develop customer-first tactics to target potential customers throughout their digital journey and deliver against KPIs. Test new ad copy and landing pages to improve ad relevance and customer experience to lift conversion rate.

  • Manage activation of content across multiple channels, ensuring proper tracking is implemented. Continually improve targeting, bidding, conversion, and budget.

  • Manage paid search campaigns across multiple search engines to meet ROI objectives, in accordance with promotional calendar.

Internal/External Relationship Management

  • Collaborate with Marketing team to optimize reach and visibility via mobile and web, driving lead and conversion aligned with business objectives and budgets.

  • Collaborate with Marketing team to identify technical business requirements related to search marketing.

  • Build and own relationships with appropriate external vendors as needed.

Strategy & Campaign Reporting

  • Track full-cycle execution of user acquisition campaigns that support the company’s growth initiatives across all digital channels.

  • Monitor and report on daily performance metrics highlighting paid search performance across store locations, including impressions, CPA, and conversion.

  • Develop and manage detailed campaign and business intelligence reports to ensure efficient workflow and provide recommendations and insights.

  • Monitor and assess campaign impact and success through keyword research and optimizations, competitive analysis, and A/B multivariate testing, while also evaluating landing pages, creative display, and ad copy.

  • Identify and analyse competitor campaigns and keep abreast of paid search best practices, bid management systems, keyword development tools and industry research.

REQUIREMENTS

  • Bachelor’s degree or higher. Degree in Business, Marketing, or Interactive Marketing or equivalent experience.

  • 4+ years’ experience with Google Ads, preferably with Google Ads certification and certification on Bing or other platforms.

  • At least 2 years’ experience working with Amazon Restricted Products.

  • International experience preferred, in particular US and UK.

  • Proficiency in search reporting tools, including Google Analytics and SEMRush.

  • Deep experience with paid search engine advertising tools, including on Google and Bing, and bid management systems.

  • Track record of paid search, display, and video campaigns including creative guidelines, targeting and search traffic.

  • Quantitative and analytical skills, with experience in measurement and optimization of marketing ROI.

  • Proficient in English, with strong communication and organizational skills.

  • Experienced in Microsoft Office Suite with strong presentation skills. Ability to work independently, adjust priorities, and learn quickly in the continuously evolving digital space.

To apply, kindly email us your CV and previous salary history at client-recruit@lyrium.co.  

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