LYRIUM is an innovation company that helps our clients to optimize their growth strategy and turns ideas into results.

Founded in 2007, Lyrium was previously the innovation division of Catalyst Innovation Group Limited. Following the sale of Catalyst to a financial investor, Lyrium was spun-off into a new company and re-launched under a new brand in October 2014, with a pipeline of work from leading, multinational clients.

advises companies across various industry sectors on innovation around new venture/new business development, marketing and brand management, and corporate social responsibility
. From increasing profitability to maximizing brand equity to developing a sustainable competitive advantage, we are committed to catalyzing breakthrough innovation one company at a time.